Modern Technology Age Media

For hundreds of years, the mass media in the world adopted a one-way pattern. The media acts as an arrogant master, has his own knowledge, and is stingy. How not, they do not care whether the news is important or needed by consumers (in this case we consider readers, listeners, or viewers as consumers). No one who is serious must think about whether or not the news is beneficial to consumers. In fact, they live from consumers. Without consumers, mass media is just a diary.  The mass media does not really see the news as what the reader needs. At least they have conducted a survey of news that is useful for true readers who are kings. In the midst of limited information in the past, this fact may not be a problem. However, in this era of technological sophistication and tsunami information, anyone can take over the work of journalists in broadcasting information. The difference is that there is a code of ethics that journalists must obey. When mass media still maintains the current pattern, don't blame consumers if they leave the mass media. Today's generation has different characteristics from the previous generation in consuming news and information in the mass media. They don't want to be dictated anymore. They only search for whatever news they need. Do not want to submit to the tastes of journalists and editors.  **Thank you..**