In the third quarter of this year, the popular smartphone maker Samsung regained the top spot in the global smartphone market. According to a recent report by global market research firm IDC and Canalys,the South Korean-based brand had a market share of 22.6 percent as of October,up 2.9 percent from the previous year. Samsung's record of 60.4 million smartphone sales worldwide during the period was the main reason for the company's success.India and the United States are two of Samsung's major smartphone markets.Recently,the Samsung M series and A series devices have become very popular in the major markets, which in a short period of time, Samsung saw a 40 percent increase in sales over the previous year.At the same time, the two models of Samsung's Note 20 and Note 20 Ultra received a huge response from the users,so that they were able to quickly recover from the damage that Samsung initially suffered due to the coronavirus.
Ryan Reith, program vice president of IDC's Worldwide Mobile Device Trackers program,said:Considering the state of the developed markets,we can emphasize that whatever the price or brand,FiveG will be a tool to dominate the smartphone market in the years to come. FiveG's marketing has already reached its peak.Products are also available at your fingertips.Emphasis has been placed on advertising and dissemination.As a result, it is clear that marketing and sales with FiveG are now being given 100% importance.However, we still feel that there is less demand from buyers for FiveG at the moment,which is putting additional pressure on prices on various channels and OEMs. '
Samsung relied a bit on the second quarter of the year due to its reliance on offline sales, but by the end of the third quarter, they were able to overcome it quite well,"said Shentao Jin,an analyst at Canalist.Samsung has seen this growth for three main reasons.First, buyer demand in different regions was higher in the second quarter than in the third quarter.Second, the South Korean company was completely free from the global "anti-China"mentality that led to its regaining second place in the Indian market. And third,samsung insists on bringing low and mid-range handset models to the market, as well as attracting more customers with discounts and free online delivery.
By the third quarter of this year, Chinese brands Huawei and Xiaomi are Samsung's next two positions in the global smartphone market. According to IDC,Huawei has a market share of 14.6 percent and Shaomi has a market share of 13.1 percent.Canalis provided almost the same data.Global market research firm IDC publishes detailed news of various events based on global market intelligence, advisory services and information technology. Canalis provides IT,channel and service provider professionals with comprehensive market data to provide directional guidance on future technology sectors.
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53.160 SRY