Fruits are one of the main sources of food and nutrition. Every year a lot of fruits are wasted in our country due to lack of proper conservation. Processing and packaging are one of the main ways to preserve fruit. Through processing and proper packaging, it is possible to preserve the nutritional value of the fruit throughout the year by preserving the fruit. In addition, processing and packaging increases the demand for products by adding quality and value to the product. Freshcut is the simplest name for processing and packaging.
What is Fresh Cut Fruit: Fresh cut is the presentation of fresh fruit to the consumer in a neatly packed or wrapped piece while using fresh fruit while maintaining its taste, aroma and nutritional value.
The main feature of fresh cut fruit
The fruits must be clean and disinfected; Peel as needed; To be cut and sorted into convenient shapes; Must be edible; Must be modern wrapped.
Nutritional and medicinal properties of different fruits
The result is a variety of vitamins and minerals. Which helps us meet our nutritional and vitamin needs, develop talent, increase immunity, maintain physical performance. So we need to put some fruit on our daily food list. The country of fruits is Bangladesh. Every native fruit has many nutritious and versatile uses. By not consuming nutritious fruits regularly, we are not only harming the body but also contributing to economic development through fruit production. It has become impossible. The picture of fruit production and consumption in Bangladesh is given in the table.
Requirements and Benefits of Fresh Cut Fruit: The requirement of Fresh Cut Fruit is that it is edible, easy to preserve, reduces waste and is environmentally friendly without the hassle of cutting in busy life. Moreover, its advantages are that it can be purchased in bulk so that money is saved and wasted, quality is maintained, ready to eat, hassle-free and easy to carry.
Currently, the status of fresh cut fruit marketing in Bangladesh: Fresh cut fruit marketing has started on a small scale in big cities of the country including Dhaka. Although the super shops in Dhaka have been selling fresh cut fruits in limited quantities since 4-5 years ago, the market has not expanded much. However, since ancient times, mangoes, guavas, large, batabi lemons, raw mangoes, blackberries have been cut and sold on the roadside, adding spices in a delicious way. But there is a difference of opinion among the people who are aware of the freshness, health and above all nutrition of this food. The Department of Agricultural Marketing has been conducting various activities for a long time to popularize the marketing of fresh cut fruits. Following this, the department undertook a program for a period of 3 years from July, 2017 to June, 2019 - which is being implemented in Dhaka, Khulna, Comilla, Rangpur and Narsingdi districts. Significant activities have been undertaken in the marketing of fresh cut fruits and vegetables.
Forming marketing group in the area. To provide training on fresh cut vegetables and fruits processing and packaging techniques management, value addition activities, agribusiness development to the concerned farmer group members, supershop representatives, traders etc. for establishing market linkages. Processing and packaging of fresh cut vegetables and fruits, packaging and other related services to the farmers belonging to the group. In order to increase the use of fresh cut vegetables and fruits and raise public awareness, food exhibitions are organized by setting up stalls at notable places on various important days.
Taking effective steps to gain practical knowledge about the techniques of market expansion of agricultural products and profitable sales of manufactured products through motivational tours consisting of local members, marketers and business members from each group in the program area.
To provide assistance to the formed group members by providing specialized cool vans, small processing equipment and packaging materials for business assistance.
The Future of Freshcut Fruit Marketing:
Freshcut fruit is a timely concept in today's busy life. Its demand is constantly increasing. Due to the availability of fresh cut fruits, small families accustomed to urban life today are able to buy large fruits such as jackfruit, watermelon, melon etc. in a cost-effective and cost-effective manner. The demand for healthy attractive packaging of fresh cut fruits and juices is increasing day by day. In order to increase the marketing and popularity of Freshcut Fruits in the future, it is imperative to take some steps to provide the packaging materials used to sell Freshcut products to small traders / processors through government subsidy. To take initiative to set up a separate industrial area for making packaging materials used in the sale of fresh cut products.
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