Serey has big coverage in the Phnom Penh Post

 Cambodia's blockchain social media app rewards creativity. Eleven years ago, at roughly this time of the year, Dutch Cambodian man Lim, Chhay Lem took a leap of faith, leaving his home in the Netherlands for his ancestral homeland in Cambodia, a country of which he had virtually no experience or knowledge. "All I knew was, the country's economy was growing and people looked kind of similar to me", says Chhay Lem (pictured), who was born in a Cambodian refugee camp in the mid-1980s on the Thai border after his parents fled the Khmer Rouge, before moving to the Netherlands as a small boy. Chhay Lem's return to his homeland has proved highly successful, with the young entrepreneur labelling the more than a decade he's spent back in the Kingdom as "probably the best" years of his life. Central to this has been a ground breaking blockchain based social media application he established with his brother, Lim Chhay Lin, called Serey. Created in March and launched in September last year, through Serey the brothers wanted to apply the Libertarian philosophy of free-market thinkers like Murray Rothbard and John Perry Barlow to a social media app. Consequently, the brothers, along with their other co-founders, started the social media platform that rewards social interaction and community building between readers and writers through the use of blockchain technology. Serey allows users to earn rewards for posting, commenting and curating content, with the founders saying the main objective is to encourage Cambodan people to roduce quality content and be creative. "Every Cambodian individual knows just a fraction of what is collectively known. Believing that the nature of our collective knowledge is therefore inherently decentralized, we at Serey would like to encourage sharing of the unique information that individuals possess through the Serey platform". The app's mission statement grandly states. While social media use in Cambodia is almost exclusively dominated by Facebook, which has approximately 6,7 million users in the Kingdom, what makes Serey different from other social media platforms is the decentralization of the created content. This means that Serey remains secure against hackers as all of the platform's written content is stored on it's own blockchain. Since it cannot be modified, the owners and administartors of the platform also can't censor or remove the content. CIO-Asia.com has labelled Serey as one of the top blockchain startups in South East Asia and among the most innovative social media platform in the Asean region.