THE CUSTOMER IS NOT RIGHT ALWAYS

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A lot of entrepreneurs do miss this concept and on the long run ruined their businesses. When you say that a customer is always right, that means you can ridicule your business just to satisfy a customer. However, you need to listen to your customers and put their suggestions into assessment to see the impact the suggestions would have on your business.

 ### REASONS WHY YOUR CUSTOMERS ARE NOT ALWAYS RIGHT *** 1 Businesses Have Limited Resources 2 It Adds Misery to Employees 3 Customers Are Not Omniscient 4 It Pits Management against Employees 5 You Don't Want Every Customer  ### IN DETAILS *** ### 1 BUSINESSES HAVE LIMITED RESOURCES As an entrepreneur, you can never see everything that comes with the future. Your business operates with limited resources, including funds, employees and energy. So many customers despite all efforts to satisfy them keep complaining and there is nothing that would ever satisfy them. There is no point in spending everything to satisfy a customer who would never be satisfied. Rather devote time to address the requirements of most customers.  ### 2 IT ADDS MISERY TO EMPLOYEES As a business leader, avoid making your employees to believe that the customer is always right so not to make them dejected. Rather than take side with a customer, support your employees especially when they’ve done all they should in the best possible ways. By supporting your employees, you boost their morale and ego. They become happy to provide the best services ever to your customers. When your employees are happy, they would definitely make your customers happy.  ### 3 CUSTOMERS ARE NOT OMNISCIENT You and your team know better about the products or services you offer, not the customer. The customer may frown over certain unrealistic expectation from your services, but you know better. Some customers do go as far as giving suggestions about the processes they do not even know much about. It is your place to enlighten your customer not to think that he/she is right always. However, ensure that you establish before customers politely, that as the producer, you know better and also enlighten them on the details of the product and service you offer to help them understand your expertise and that of your employees.  ### 4 IT PITS MANAGEMENT AGAINST EMPLOYEES When you adopt the concept of the customer is always right, you’re definitely going to place your employees against your customers. This would happen because your employees would not be happy seeing you take sides with the customers against them. This can really make the employees to think that you value customers more than your workforce and as such can do things the way they like.  ### 5 YOU DON'T WANT EVERY CUSTOMER The high time you knew that not every customer is meant for you, the better for you. You have to accept the fact that not all customers are indispensable. Do well to freely allow an annoying customer to go than to let such paint your brand black. Customers who are abusive can kill the enthusiasm in your employees. It is sometimes sensible to lose a customer just to protect the company and its workforce.  ### REFEREMCE: [Entrepreneur](https://www.entrepreneur.com)   designed by me *** ## Follow @drstarry for daily Business Tips ## Thanks for reading!  Credit to me