Live transmission can also be costly and stressful.
Not all CTOs are natural public speakers. Pre-recorded videos can fit as much as you want with autocue.
In many ways, it makes sense to eliminate live events.
However, these debuts are not just presentations.
As Mr. Shabazz pointed out, Apple's annual developer conference is an opportunity to meet and connect with others.
Put your hands away
Virtual events also limit the way journalists rate products.
"You miss the chance to really touch the device, and that's important to Apple," Ms. Milanesi said.
Many companies send products to reviewers, but there are often delays from launching to the testers.